
Unlocking your business potential
Welcome to The Business Uncle, your trusted partner in navigating the entrepreneurial landscape. We provide practical support for SMEs, NPOs, and community enterprises to develop clear direction, realistic revenue streams and working business plans.
We help founders and organizations move from ideas to structured implementation through research, strategy, and concept development.

The Business Uncle supports start-ups, small businesses and NPOs to develop clear business direction and practical plans. We work with people who are still shaping their ideas, as well a those already running organizations and looking to grow or stabilize them.
For start-ups and pre-startups, the focus is often on research and strategy to understand where an idea is viable and how it could work in practice. Many clients then move through all four stages, from early thinking to implementation, with structured support at each step.
What We Work On
Our structured incubator program is designed to guide your business through every critical phase of development, ensuring robust growth and sustainable success. Each stage is meticulously crafted to provide targeted support and resources.
Research
We look at the idea, the market and the real constraints to understand whether the business can work and what would need to change.
Strategy
We define the direction of the business, how it will make money, and what the first practical priorities should be.
Concept Development
We shape the product or service offering so that customers can clearly understand what the business provides and why it matters.
Implementation Planning
We translate plans into daily actions, roles and partnerships that a small team can realistically manage.
Who We Serve
The Business Uncle works with people and organizations who need practical structure more than theory. Support is designed for those who are building real businesses in real conditions, often without large teams or formal business training.
Start-ups and Pre-startups
Founders who are still shaping their ideas and want to test them properly before investing money. This includes people exploring a first business, side ventures becoming full-time, and early concepts that need research and direction.
Small and Growing Businesses
SMEs that are already operating but need clear strategy, stronger revenue streams, or better planning to move to the next level. Many clients are preparing for funding, partnerships or expansion.
NPOs and Community Organizations
Organizations looking to develop earned income, social enterprise activities, or more sustainable operating models beyond grants and donations.
Hospitality and Tourism Projects
Guesthouses, cafes, community tourism initiatives and small experiences that need concept development, positioning and practical implementation planning.
Founders Without Formal Business Backgrounds
People who became business owners through opportunity or necessity and need help translating their experience into structured business thinking.

Contact
[[Street Address]]
Johannesburg, South Africa
Opening hours
Mon - Fri: 9am - 5pm
Saturday: 10am - 3pm
Sunday: Closed
Contact
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